I grew up in Germany, but have been living in Stockholm, Sweden since 2015.
In the same year – 2015 – I began working in E-Commerce and started a YouTube channel as a side project.
I have since been fascinated by the possibilities that Social Media and E-Commerce bring. To me, both can be an expression of who you are, what you are passionate about and how you want to impact the world. Furthermore, both Social Media and E-Commerce allow you to monetize your passion in ways that were impossible just a few years ago. It is now possible to build a community of like-minded people for virtually any topic, no matter how niche, and by serving them make a living doing what you love.
Now we are entering a new stage in this development: Social Media and E-Commerce are becoming increasingly intertwined. In the next years we will witness the rise of Social Commerce. This will create unprecedented possibilities to people around the globe to follow their dreams, create their own path and build thriving businesses in the process. It will reshape the way we think about shopping by making it more intimate, more targeted and more of an experience.
I want to do my part in helping Social Commerce grow further and believe to be uniquely positioned to do so. With 10+ years experience working in E-Commerce and as a Social Media creator, I know both worlds inside out. I live in one of the most innovative and digitally native places in the world: Sweden. I also happen to speak (some) Mandarin and can follow Social Commerce trends in China as they unfold.
I will continuously share news, insights and recent developments around Social Commerce, Live Shopping and the Creator Economy.
So if you are curious about any of these topics, you have come to the right place.